Numbers make up an immense part of our lives. Yet, for many of us it’s the part we dread the most. Complex tools make us feel inadequate, rather than lifting us up. Frustrated by inadequate flexibility we end up back in a spreadsheet which works exactly the same as when it was introduced nearly 40 years ago. Walking on egg shells across an intertwined web of non-descriptive formulas that break at the slightest of missteps. An enforced grid that feels more like a prison than a workspace.

Sheets, infinite data tables and flat dashboards have become so ingrained in the world of numbers, that we’re no longer able to imagine anything else. We’re stuck in this endless loop of building more powerful, faster versions of the same thing.

But more than raw power, we need intuitiveness. More than automation and shortcuts, we need guidance. More than an incremental step, we need a fresh start.

That is what we want Klaro to be. A playful, visually stunning experience that helps you both perform and deeply understand your calculations. A collage of connected, interactive, data-driven pictures. A world where everything adds up, beautifully.

The best - maybe the only? - real, direct measure of “innovation” is change in human behaviour. We hope to change your relationship with numbers. Turning it from a scary foe to a helpful companion, allowing you to make better data-informed decisions more often. We’re not going to launch rockets into space, find a cure for cancer, solve affordable housing or reverse climate change. But if we try hard, we might build a helpful tool for those that do - i.e. you!

If this excites you, please reach out. Email me, add me on LinkedIn, contact us any hour of the night. We have made it our life’s mission to make you successful, and we’re going to do whatever it takes to achieve that.